Enterprises targeting low-income earners in developing countries, adopting as "bottom of the pyramid" (BOP) strategies, have become a focus of international attention. Another term for these activities is "inclusive business" because BOP strategies aim to include the poor in the business process as producers and/or consumers, maintaining the profit motive.
In the international development world, BOP business activities have attracted donors not only as an alternative approach to charity and grants, but also as joint initiatives between the public and private sectors. In line with the policy "Public-private Partnerships for Growth Acceleration" (April 2007) issued by the Japanese Ministry of Foreign Affairs, the Japan International Cooperation Agency (JICA) has assisted a series of studies in order to encourage entry by Japanese enterprises into the BOP market.
Supported by official development assistance funds, PADECO has conducted detailed BOP needs analysis surveys, value chain assessments, and related analyses of socio-economic systems. The work, in cooperation with Japanese enterprises, has included providing and guiding the development of appropriate skills and techniques based on the needs analysis, as well as proposing business plans to support local enterprises/corporations in beneficiary countries.